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  1. How To Get A Newsletter Design You Actually Like

    by Simon Payn - 2007-04-08
    I've just finished briefing a designer on the design for a new client's newsletter. So I thought I'd share some of the things I do to make sure I (and my client) get a design everyone likes.Have a vis...

  2. How To Attract 'Skim Readers' In Your Newsletter

    by Simon Payn - 2007-04-08
    It's said over and over that people don't read much anymore because they're so overwhelmed with information. They have only a short time to look at your newsletter, so they skim it.So how do you get y...

  3. Great Ideas For Newsletter Content

    by Simon Payn - 2007-04-08
    It can be daunting when you're faced with a blank page. What are you going to fill it with?The key thing to remember is: make it interesting for your readers. In many cases, that means you cannot affo...

  4. How to Make Clients Love Your Newsletter

    by Simon Payn - 2007-02-17
    It's not so difficult to have readers who love what you do -- clients and potential clients who look forward to receiving your newsletter every month.Success is down to just one simple rule.Like many ...

  5. Book Review - POP! Stand Out In Any Crowd

    by Simon Payn - 2007-02-17
    One of the greatest -- and most important -- tasks a business faces is to differentiate itself from its competitors. Doing so gives that business an enormous marketing advantage and in many cases allo...

  6. Elements of a Successful Customer Newsletter - 7 - The Title

    by Simon Payn - 2007-01-04
    Many people spend hours thinking about what to call their newsletter. I'm here to say that, really, it doesn't matter all that much.The most important thing about your newsletter is not the title, it'...

  7. Elements of a Successful Customer Newsletter - 6 - Headlines

    by Simon Payn - 2007-01-03
    In a minute, I'm going to give you a way to write great headlines for your newsletter that is as easy as painting by numbers. But first...Several years ago, I worked as an editor on a daily newspaper....

  8. Elements of a Successful Customer Newsletter: 1 - The Reader

    by Simon Payn - 2006-12-21
    Probably the most common mistake novice company newsletter publishers make is this: writing about the wrong person.What do I mean by that? Simply, that it's not enough (and it's not effective) to writ...