Articles from this Author

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  1. Will Your Business Growth Dreams Come True This Year?

    by Guy Richards - 2007-04-20
    A note from us…Just before Christmas I got an early gift I told few people about. I hesitated to share the news with people because I felt awkward making the announcement but it sort of ties in with ...
  2. The Top 5 Business Lessons From The College Basketball Tournament

    by Guy Richards - 2007-04-20
    A note from us…My favorite time of the year is finally here! No, not spring…NCAA tournament time!My close friends know I'm wild about college basketball, and especially my beloved Duke Blue Devils. ...
  3. Will Your Brand Take Root This Spring? - Part 1

    by Guy Richards - 2007-04-03
    They use an integrated approach to their marketing, combining a great visual identity with a compelling message that gets delivered through a variety of channels. People are bombarded with hundreds to...
  4. Will Your Brand Take Root This Spring? - Part 2

    by Guy Richards - 2007-04-03
    Marketing refers to everything a business does to promote itself in the marketplace, and to create or strengthen its reputation in the minds of consumers.Advertising is just one method or strategy in ...
  5. Successful Brands Don't Just Happen - They're Built

    by Guy Richards - 2007-04-03
    Pharmacist John Pemberton created Coca-Cola in 1886 in a three legged brass kettle in his backyard. His bookkeeper created the name and script type that you see on all Coca-Cola products. Presently, m...
  6. Does Fear Keep You From Being Successful?

    by Guy Richards - 2006-12-16
    "The only thing we have to fear is fear itself." Those words are just as true now as they were when President Roosevelt spoke them in his 1933 inaugural address. They're not just true for us collecti...