Articles from this Author

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  1. Keep in Touch and Follow Up to Easily Close Sales

    by Wendy Maynard - 2008-06-15
    Keep-in-touch marketing is a process that you incorporate into your business to stay in front of your prospects and customers. Develop a system to follow up with every prospect, every time. Be respect...

  2. Offer An Ezine to Keep in Touch with Your Customers

    by Wendy Maynard - 2008-05-22
    Are you publishing an online newsletter (ezine)? It's an easy and effective way to stay in touch with your customers and leads. Your ezine can provide your readers with helpful tips and advice to help...

  3. Marketing Your Business By Becoming a Published Author

    by Wendy Maynard - 2008-05-13
    Writing articles or a regular column is one excellent way to grow awareness of your expertise and reinforce your credibility. Your articles showcase your knowledge and can bring prospects knocking on ...

  4. Develop a Marketing System to Collect Testimonials

    by Wendy Maynard - 2008-05-06
    Offer proof to your prospects. It's not enough to say that you solve problems - you have to show that your customers are getting results from your business. Testimonials are one of the most powerful a...

  5. The Marketing Power of Testimonials

    by Wendy Maynard - 2007-12-01
    Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to ...

  6. Marketing Effectively: Getting to Know Your Customers

    by Wendy Maynard - 2007-11-29
    To market your business effectively, you have to KNOW your target audience and what problems they face. People don't buy things. They buy solutions to problems; they want to fulfill a desire or meet a...

  7. Marketing Effectively: Create systems for leverage

    by Wendy Maynard - 2007-09-30
    There are two things that I commonly hear from my marketing clients. The first is that they don't have enough clients - they are struggling to keep their sales pipeline full. Often they are so busy on...

  8. How a Blog Can Help Your Business

    by Wendy Maynard - 2007-07-28
    If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and...

  9. Tapping Into the Power of a Mastermind Group

    by Wendy Maynard - 2007-07-06
    You've probably heard the old expression, the whole is greater than the sum of its parts. This concept proves itself over and over with the exponential power of the Mastermind Group. The idea of a mas...

  10. Marketing Acceleration- Become and Expert to Reel 'Em In!

    by Wendy Maynard - 2007-04-25
    Experts are sought after, are well known, command higher fees and get more business with less effort. The media takes the time to contact experts to get quotes for articles. Associations call them to ...

  11. Marketing Acceleration: Become and Expert to Reel 'Em In!

    by Wendy Maynard - 2007-04-25
    Experts are sought after, are well known, command higher fees and get more business with less effort. The media takes the time to contact experts to get quotes for articles. Associations call them to ...

  12. The Marketing Power of Social Proof - Testimonials Sell

    by Wendy Maynard - 2007-03-13
    Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to ...

  13. Internet Marketing: Turn Your Website Into a Super Selling Machine

    by Wendy Maynard - 2007-01-22
    Let's just start off by saying that you MUST have a website. No ifs, ands, or buts. Without one, your prospects will not perceive you as a professional. Plus, you are missing out on so many potential ...

  14. Internet Marketing: Turn Your Website Into a Super Selling Machine!

    by Wendy Maynard - 2007-01-22
    Let's just start off by saying that you MUST have a website. No ifs, ands, or buts. Without one, your prospects will not perceive you as a professional. Plus, you are missing out on so many potential ...

  15. Your Brand Makes People Feel Something

    by Wendy Maynard - 2006-11-30
    Your company brand is an emotional reaction.Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your comp...