Articles from this Author
Latest Articles
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by Kurt Mortensen - 2007-03-21
Consistent and rapid changes are impacting the economy, and the small businesses that create approximately two-thirds of the nation's new jobs. These changes are all around us and envelope all areas o...
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by Kurt Mortensen - 2007-03-21
The Law of Obligation can backfire on you or become a matter of ethics if it's used for the wrong reasons. Manipulation is the flip side of obligation. If you use obligation to manipulate, I guarantee...
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by Kurt Mortensen - 2007-03-21
As you prepare your message, understand that we humans aren't capable of absorbing all of the information you can gather. We are hit with data all day long and most of the time we don't absorb it. In ...
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by Kurt Mortensen - 2007-03-09
Every successful company uses some sort of promotion to influence certain audiences, usually customers or prospects, by informing or persuading them. Reasons for promoting a business include: increasi...
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by Kurt Mortensen - 2007-03-09
If you've researched your market, thought over the pros and cons of a home-based business, and decided to go ahead, it's time to put together a business plan.Developing a business plan forces you to t...
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by Kurt Mortensen - 2007-03-09
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days when brand loyalty was a given, times have changed. As a society, we no longer feel compelled to stic...
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by Kurt Mortensen - 2007-03-09
Have you ever been in a situation where, because of the numbers in your group, you didn't really give it your all? For example, maybe on an academic group project you weren't as diligent as you would ...
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by Kurt Mortensen - 2007-03-09
Often our expectations are based on the assumptions we have about people or groups of people. The same is true of us. Have you ever noticed how your expectations become reality in your personal life? ...
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by Kurt Mortensen - 2007-01-24
One's thought patterns, beliefs and attitudes can be used to "preprogram" actual experiences that are yet to happen. NLP is very focused on how we think, what influences the way we think, and how we s...
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by Kurt Mortensen - 2007-01-24
Exponential success is the mathematical process of multiplying numbers. Remember your math days and the different calculations you used. Remember that 4+4=8 and 4X4 is 16 but 4 to the 4th power is 256...
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by Kurt Mortensen - 2007-01-24
The element of mystery can be effectively employed to involve your audience. We are all naturally curious about the unknown. When we feel we've been left hanging, it drives us crazy! We want to know t...
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by Kurt Mortensen - 2007-01-23
For the most part, we are all conformists. We will do what the crowd does. We might not like to admit that, but it is true. Only 5 to 10 percent of the population engages in behavior contrary to the s...
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by Kurt Mortensen - 2007-01-23
One highly effective type of advertising costs virtually nothing: public relations. With public relations, the newsworthiness of some aspect of your business or business activities can earn you free p...
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by Kurt Mortensen - 2007-01-23
Throughout my years of study, I have found the ultra-prosperous all have common characteristics. I call these common characteristics the 5 P's of Success because each attribute clearly adds to their ...
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by Kurt Mortensen - 2007-01-20
Many of us are familiar with Abraham Maslow's Hierarchy of Needs. A renowned researcher and psychologist, Maslow proposed a "hierarchy of needs" that demonstrates the human needs we are most motivated...
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by Kurt Mortensen - 2007-01-20
The more you engage someone's five senses, involve them mentally and physically, and create the right atmosphere for persuasion, the more effective and persuasive you'll be. Listening can be a very pa...
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by Kurt Mortensen - 2007-01-20
True competence is an accurate reputation that is based on your intelligence, your expertise and your knowledge. People create perceived confidence in themselves by using certain tactics, like dressin...
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by Kurt Mortensen - 2007-01-20
Do you want short-term temporary results or long-term permanent results? Effective persuasion has lasting impact, but it requires dedicated study and long-term commitment on the part of the persuader....
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by Kurt Mortensen - 2007-01-20
Time is tight, you don't have time to check the plane or see if there is gas in the tank so you just prepare yourself to take off. The consequences would be devastating. Many treat their future this w...
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by Kurt Mortensen - 2007-01-20
An embedded command is a technique used to communicate to the conscious mind while also sending a message to the subconscious mind. The idea is to actually bypass the conscious mind and communicate di...
