Articles from this Author
Latest Articles
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by Kurt Mortensen - 2007-04-07
Humor's effectiveness will always ride the emotional tides of your audience members. How well a joke goes over may depend on whose company your prospects are in, whether they are winding down for the ...
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by Kurt Mortensen - 2007-04-07
Nothing disarms and invites an audience in more than humor. We are instantly drawn to people we think are funny. We enjoy listening to humorous individuals and hearing what they have to say. Humor gra...
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by Kurt Mortensen - 2007-04-07
What might work wonderfully in one negotiation situation will not always be appropriate in another. The instant someone feels cheated, misled or taken advantage of, your opportunity to negotiate with ...
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by Kurt Mortensen - 2007-04-07
Advertising is an investment in your business and is similar to other investments that are designed to improve and expand your business. The return you receive depends on the planning and thought that...
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by Kurt Mortensen - 2007-04-04
When we feel cognitive dissonance, we have to find a way to deal with the psychological tension. We have an arsenal of tools at our disposal to help us return to cognitive consistency.Your favorite po...
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by Kurt Mortensen - 2007-04-04
The more indebted we feel, the more motivated we are to eliminate the debt. Pre-giving makes us feel like we have to return the favor. Greenburg said this feeling of discomfort is created because the ...
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by Kurt Mortensen - 2007-04-04
In our age of ever-expanding communication possibilities, researchers have been drawn to answer the question of which communication mode is most likely to lend itself to successful negotiation. Althou...
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by Kurt Mortensen - 2007-04-04
Many think motivation is useless because it doesn't ensure long-lasting results. This thought tendency can be seen in what I call the Desperation Cycle. The Desperation Cycle shows how human nature in...
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by Kurt Mortensen - 2007-04-03
There are four phases that are absolutely essential to making your story cohesive, clear and easy to follow. The first phase involves setting and characters. Your audience needs to have some sense of ...
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by Kurt Mortensen - 2007-03-31
Fear is so debilitating, and yet it is so prevalent. I would say, in fact, that it is probably the number one obstacle standing in the way of having a solid, positive mental mindset. Yet when its true...
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by Kurt Mortensen - 2007-03-31
The name you select for your business, product or service explains who you are or what you sell. It identifies what sets you apart in the marketplace. It helps determine how you're perceived. Be su...
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by Kurt Mortensen - 2007-03-31
Every day, people are achieving economic and creative independence by turning their skills into dollars. Garages, basements and attics are being transformed into the corporate headquarters of the newe...
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by Kurt Mortensen - 2007-03-31
Do we understand the advertising and how the market works? When you go to the supermarket to by shampoo, what dictates what we buy? There are over 50 different choices, which one do you buy? You do...
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by Kurt Mortensen - 2007-03-31
Just like anything in life, there is an art an a science. In this article I outline the step by step science to using dissonance effectively. Take the material I teach you and use your art to apply th...
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by Kurt Mortensen - 2007-03-30
We have all had the experience of feeling an instant connection or bond with someone after just a few seconds of being in their presence. This is the Law of Connectivity. We have probably all met some...
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by Kurt Mortensen - 2007-03-25
The proper use of humor in your introduction is crucial. Your opener is where you set the stage, create the mood and get your audience ready to laugh. It sets up the rest of your delivery. Once you've...
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by Kurt Mortensen - 2007-03-24
The expectations we create for others often become reality. This can have interesting effects when applied out in the real world. Expectations have changed the lives and persuaded the behavior of othe...
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by Kurt Mortensen - 2007-03-24
In order to successfully motivate someone-or, to get her/him to internalize the motivation-you have to create a deep hunger or thirst. It has been said that you can lead a horse to water, but you can'...
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by Kurt Mortensen - 2007-03-22
We often subconsciously mirror others, without even realizing we're doing it. It is just a natural thing that we do. Have you ever noticed at social gatherings how people tend to match each other in t...
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by Kurt Mortensen - 2007-03-21
People have an innate desire to feel wanted and needed. When you fulfill this need, you open the door to persuasion, a fact that has been proved beyond a doubt by records kept on industrial workers. W...
