Articles from this Author

Latest Articles

  1. Negotiation Isn't a Sometime Thing, It's an All-The-Time Thing!

    by Dr. Gary S. Goodman - 2007-04-28
    When you're buying a car or a house, you absolutely, unequivocally know you're entering a big-stakes negotiation, the result of which will mean thousands of dollars saved, earned, or lost.So, it's fai...
  2. Run Your Own Race to Riches

    by Dr. Gary S. Goodman - 2007-04-28
    Some people will never "get" you, especially if you are an independent person, a free thinker.I would like to say these individuals don't count, but they do, because most of us are raised to fit in, t...
  3. How to Negotiate Your Way Into a Great School

    by Dr. Gary S. Goodman - 2007-04-27
    Millions of high school juniors, community college transfers, and grad school bound baccalaureates believe that getting into a great school is a cut and dried proposition.If you have good grades and g...
  4. In Shallow Waters Dragons Are the Sport of Shrimp!

    by Dr. Gary S. Goodman - 2007-04-21
    If you're a salesperson or a marketer, there is a fundamental question you need to answer that is probably never broached in business school or at most workplaces:"Whom Do You Want to Serve?"Maybe it ...
  5. 5 Signs You Selected an Incompetent Professional

    by Dr. Gary S. Goodman - 2007-04-18
    How can you be sure that the chiropractor, plastic surgeon, psychologist, or attorney that you've selected is professionally competent, that he or she is likely to handle your case with skill and due ...
  6. When the Seller is Ready, A Buyer Will Appear!

    by Dr. Gary S. Goodman - 2007-04-14
    One of the cool things about having started my sales career in my teens is now being able to look back upon decades of ups and downs, big and small sales, hits and misses, and miscellaneous windfalls ...
  7. What Makes a Professional, Professional?

    by Dr. Gary S. Goodman - 2007-04-12
    I was talking to a psychologist the other day who said she couldn't do a proper job of helping people if she thought she had to accept every case that came her way.We talked about "professionalism" at...
  8. Dear Customer - Come Back ONLY if You're Buying!

    by Dr. Gary S. Goodman - 2007-04-10
    There is a cable in the back of my car that cost about $37, with tax.I bought it because I thought I needed it as an Internet connection, but as it turned out, I didn't.It has been dwelling in my car,...
  9. CRM - Customer Relationship "Management" Is a Myth

    by Dr. Gary S. Goodman - 2007-04-08
    Now that Peter F. Drucker has passed on, I feel almost duty bound to share some of his insights with you, little observations, pointers and gems that simply aren't in his books or popularly known.I ha...
  10. No Service is Better than Stupid Service - CNBC Expert Comments

    by Dr. Gary S. Goodman - 2007-04-08
    After giant Circuit City announced a cutback in its floor staff, alarmists immediately contended that this would spell the end of customer service as that retailer's patrons knew it."They probably won...
  11. Customer Service - How to Become the Next Nordstrom in 4 Simple Steps

    by Dr. Gary S. Goodman - 2007-04-04
    Ralphs is one of the largest grocery store chains in Southern California, and perhaps, in the entire country.It has always been a middle-of-the-road operation. When I was a kid, I use to buy my Funk &...
  12. What I Respect Most About Wayne Dyer - Author & Book Promoter

    by Dr. Gary S. Goodman - 2007-03-30
    Wayne Dyer has written a lot of nifty self-help books, and he has also starred in some very enjoyable public TV shows.So, he has earned every bit of his success, and he has made, and continues to make...
  13. 30 Ways To Not Come Across Like A Salesperson

    by Dr. Gary S. Goodman - 2007-03-27
    One of my clients has fallen under the spell of a cult.Specifically, it is a sales training cult that has taught him to repudiate everything he thought he knew about selling, including some of the ide...
  14. Should Consultants Cross The Line from Giving Advice To Taking Direct Action

    by Dr. Gary S. Goodman - 2007-03-26
    Many times over the last two decades I have grumbled under my breath in the presence of clients:"Move over! Let me do it for you!"But I've stopped myself from overtly saying it, believing there is an ...
  15. Clothes Certainly "Make" the Person

    by Dr. Gary S. Goodman - 2007-03-25
    My Mother, rest her soul, used to speak about the time her Mom made a skirt for her out of her Dad's old suit.The Depression was tailing off, but still having a profound impact on American life and wh...
  16. Warrior-Salespeople Always Go For The One-Call-Close!

    by Dr. Gary S. Goodman - 2007-03-18
    Fear wears many masks.But if you are a warrior-salesperson, as I think we should all aspire to become, you have to relentlessly unmask this foe.If you don't you'll not only dwell forever in the gray-t...
  17. Success Secret: Forget Your Past Accomplishments!

    by Dr. Gary S. Goodman - 2007-03-18
    You probably read somewhere in a motivational book or heard a self-help guru tell you in his audios or videos that it will really psych you up to make a list of all of your past accomplishments.While ...
  18. Are Mortgage Brokers Due for Seven Lean Years?

    by Dr. Gary S. Goodman - 2007-03-18
    The other day I was contacted by an ailing mortgage broker who lamented that times are tough in his industry.He feels the pain because he has plummeted from being the top performer on the sales team t...
  19. What Makes A Cold Call a COLD Call?

    by Dr. Gary S. Goodman - 2007-03-17
    Most writers toss the phrase "cold call" around without ever defining what it means.I think it is worth our time to consider exactly what makes a cold call a COLD call.After all, terms are important; ...
  20. Stupid Rejections From Book Publishers: Q & A With Other Writers

    by Dr. Gary S. Goodman - 2007-03-17
    I received an interesting email from a writer who is being victimized by rejection slips. Below, I'll share it with you, along with my response.I hope it gives you some perspective if you're hoping to...