Articles from this Author
Latest Articles
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by Joseph Pratt - 2007-04-28
Gaithersburg, MD November 1, 2006 - Size is everything in the online space and the Maryland-based ItsPerformance.com is establishing a giant presence in the banner advertising network world. The ItsP...
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by Joseph Pratt - 2007-04-10
On September 28th a judicial decision was handed down in Google's favor, a decision impacting the multitudes of businesses that engage in paid search advertising. This decision, believed to be the fi...
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by Joseph Pratt - 2007-03-02
It’s not talked about much, but woodland animals are notoriously unresponsive to advertising. That’s why you don’t expect to see many billboards when camping. The website...
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by Joseph Pratt - 2007-02-26
Last issue you may recall reading “A Tale of Two Duplicities.” Now you can enjoy the third and final saga in this trilogy of Internet shenanigans! This had been a notable week in terms of ...
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by Joseph Pratt - 2007-02-26
Don’t look now, but there are 1,300+ Internet Protocol TV (IPTV) channels available free of charge on the Internet. And to think that back in the 1980s some thought cable TV was content ov...
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by Joseph Pratt - 2007-02-19
Steve Jobs is one the premier names in computing. Almost no one else in the business world, perhaps Warren Buffet or Alan Greenspan, have demonstrated Jobs’ EF Hutton-like ability to freez...
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by Joseph Pratt - 2007-02-18
This had been a notable week in terms of the deluge of news articles regarding Internet fraud. Perhaps the summer heat and the forecast of temperatures rising into the 100s have an overall noxio...
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by Joseph Pratt - 2007-02-16
No matter how good (or should I say busy?) times are for professionals in the interactive sector, we can never take any status quo in our profession for granted; I believe the old adage “if you ...
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by Joseph Pratt - 2007-02-16
Remember Lycos, the search offspring dot-com bubble poster child CMG Information Services, Inc? Well, Lycos is still around, quiet, but still around after changing hands a few times. Now C...
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by Joseph Pratt - 2007-02-13
The June 20th cocktail party for Exchange Place could have doubled as a movie set. I was an invited guest representing ICMediaDirect.com and among some advertising professionals thoroughly enjoy...
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by Joseph Pratt - 2007-02-11
Here are some things about domain names that I didn’t know that were mentioned in a Wall Street Journal article this week featuring a “domainologist”: 1) There are roughly 47 million...
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by Joseph Pratt - 2007-02-11
Introduction: That is the Question When mentioned among SEMs (Search Engine Marketers) in a casual setting, Bid Management Tools, which will be referred to as BMTs in this article, often dampen conver...
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by Joseph Pratt - 2007-02-07
Another trusted officer of a publicly traded company was arrested this week, nabbed in Texas while changing planes. No, he isn’t from Enron or WorldCom and is not accused of cooking the bo...
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by Joseph Pratt - 2007-02-04
Numbers alone might lead one to think that the end of days is almost here for newspapers, but there’s also my personal observation, too. I could go a week without reading a newspaper or se...
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by Joseph Pratt - 2007-02-02
ItsPerformance.com Launches Superior Advertising Platform TodayThe Internet remains the hottest avenue for advertisers today. ItsPerformance.com uses the latest technology to provide the b...
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by Joseph Pratt - 2007-02-01
Create demand for your products or services with paid search keywords that are indirectly related to your product. Introduction: Waste not, want not!While studying the creatives of competitors through...
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by Joseph Pratt - 2007-02-01
Ten years from now you’ll reminisce about the days before wireless high-speed internet, that dark era when you were tethered to a cabled modem and computer when checking messages. Like life befo...
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by Joseph Pratt - 2007-01-31
There is a search engine based in Pasadena, California called Snap.com with a stated desire to become “The other way to Search”. All it takes is a click and a search or two to see ho...
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by Joseph Pratt - 2007-01-27
World Cup ’06: I’d Like to Teach the World to BlogThe Coca-Cola jingle is one of television’s classics: “I’d like to teach the world to sing, in perfect harmony…&r...
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by Joseph Pratt - 2007-01-27
New York, NY – June 26, 2006 –What do you get when New York City’s coolest go online to dish on what’s trendy and what’s yesterday’s news? You get PhatGuru.co...
